Brand Management of Cadbury

Cadbury: The Brand The Cadbury brand appreciates a significant level of brand value in Ireland. Research shows 96% of customers perceive the brand, while 74% express that with regards to chocolate, just Cadbury’s will do! There are three principle brand name methodologies: Family brand names: The parent brand is otherwise called a â€Å"umbrella† brand. This term is given to item extends where the family brand name is utilized for all items. The benefit of this methodology is that positive relationship with the parent brand will move to all sub-brands.The hazard notwithstanding, is that on the off chance that one brand is fruitless or falls into offensiveness, the notoriety of the total group of brands can be discolored. Cadbury is a family brand. ? Singular brand names (or multibrands): For this situation each brand is made and named independently and has a different character. Utilizing a family brand may not be appropriate as the brand esteems might be excessively fa r separated. ?Mix brand names: This methodology takes into account the ideal utilization of the corporate (family) brand name, while permitting an individual brand to be recognized, e. . Cadbury Dairy Milk. Creating brand personality BRAND PYRAMID A brand pyramid can assist directors with arranging and dissect a brand’s character. The top level of the pyramid comprises of the brand center. Brand guiding principle are the hereditary code of the brand and continue as before after some time. Firmly identified with these qualities is the brand suggestion: the guarantee the brand makes to purchasers. This suggestion ought to be straightforward and offer to the objective market.The center level speaks to the brand style; or components of the brand’s personality that speak to the mental self portrait of the brand and should be generally steady after some time. The base of the pyramid is framed by the brand subjects which are worried about how the brand right now conveys throu gh its publicizing, bundling, physical appearance and so on. Brand topics are adaptable and change with design, innovative turns of events and changing customer tastes.The brand pyramid assists supervisors with understanding the qualities of the brand and guarantee consistency of its message. This likewise assists with recognizing open doors for brand extending and brand augmentations. A brand expansion is the utilization of a notable brand name on another item inside a similar wide market or item classification. We will examine this comparable to the Dairy Milk brand. Brand extending is the utilization of a built up brand name in disconnected markets or item classifications. Brand Extensions and Elements Cadbury India Cadbury is for the most part into three fragments Chocolates †Cadbury India is the market chief in the chocolate candy store showcase in India with more than 70 percent piece of the pie. The main brands in this classification are Cadbury’s Dairy Milk, Frui t and Nut, Crackle, Temptations, 5 Star, Perk and Celebrations Gift boxes. †¢ Sugar Confectionery †Cadbury Dairy Milk Eclairs is one of the main brands in this class. It is among the biggest eclair marks in the market as far as worth offer. Cadbury likewise possesses Halls (which was obtained as a piece of the worldwide procurement of the Adams business from Pfizer in 2003).Halls is among the biggest brands in its section of Minty/Breath newness marks in India. †¢ Food Drinks †Cadbury’s Bournvita is a main brand in the earthy colored beverages section of milk/malted food items. Cadbury’s different items incorporate Drinking Chocolate and Cocoa powder. By and large offer in the malted food drinks advertise is evaluated to associate with 19 percent. The organization has as of late made a raid into eating class with Cadbury Bytes, its sweet eating brand. The organization has been performing admirably in India.

Heritage Tourism and its Peculiarities

Legacy Tourism and its Peculiarities Presentation Heritage the travel industry centers around data and how the administration adds to the advancement of that specific the travel industry site. To this end, it surveys the key areas of the site and the significance of accomplishing the planned objective, which points towards the income age and culture preservation.Advertising We will compose a custom report test on Heritage Tourism and its Peculiarities explicitly for you for just $16.05 $11/page Learn More The utilized system included individual meetings of the site heads. Mr. Ivan Mercieca, the support chief of three legacy locales in Rabat was the first to be met. The subsequent meeting was coordinated to Mr. David Cardona, the caretaker of three legacy destinations. Besides, the examination utilized various reports and diaries to determine issues on the administration of different legacy locales. St. Paul’s Catacombs (SPC) About Heritage Malta Heritage Malta was set up in 2002 under the Cultural Heritage Act. T his organization is worried about the destinations conservation and direct administration to protect the Malta people’s culture. The administration of this site is centered around four general classifications. These classes are protection, the executives, promoting and understanding. In 2005, after the revision of the law making a legacy office, all the exercises identified with culture and legacy conservation were given to this association (Heritage Malta Annual Report 2009, p. 76). Accordingly, 64, 000 and 100, 000 visitors were acknowledged in 2008 and 2009 individually (Heritage Malta Annual Report 2009, p.6). About St. Paul’s Catacombs St. Paul Catacombs are found in Rabat, Malta. They a noteworthy piece of an enormous burial ground field that is situated in Malta. The burial grounds have graves of various strict foundations, for example, the Pagans, the Jews and even Christians. It was evaluated that more than 25 of these individuals were delved in this site (Goh 2010, p.1). As per archeological proof, St. Paul has various strict foundation, since individuals from various beliefs covered there. A portion of the one of a kind highlights incorporate the roundabout tables, which are set in a particular way that appears to show a love seat. These are accepted to have been utilized for suppers during the bygone eras. Center assets The center assets incorporate tombs, assortment, data boards in the banquet room, human/budgetary assets to offer vehicle office/administrations, media, and little shows. Legacy guest fascination (HVA) was formed into a gallery by establishing data boards in 2004, particularly subsequent to clearing the garbage from the site. The verifiable estimation of SPC is clear from the St Paul’s wreck. Moreover, there are glass works of art of St John.Advertising Looking for report on correspondences media? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Under the ERDF 032 syste m, two locales were to be overhauled and rationed at an expense of 9,151,333 pounds (Heritage Malta Annual Report 2009, p.7). These included SPC Malta-tombs (Heritage Malta Annual Report 2009, p.7). The undertaking consolidated the development of the Tarxien sanctuaries, Ggantija Heritage Park and St. Paul’s Catacombs (Heritage Malta Annual Report 2009, p.8). The work included geographical review, archeological examinations, mapping, hydrological overview, natural evaluation, and auxiliary study (Heritage Malta Annual Report 2009, p.9). Items Tangible items St Paul’s Catacombs are a major complex with various attractions. There is just one guided visit planned for 1 p.m. The guided visit includes a few gatherings. Likewise, there are sound guided visits. These are typically six in number. In such manner, Kotler’s graph/hypothesis can be utilized in breaking down SPC circumstance, as demonstrated as follows (Kotler 1997, p.112). Fig1.0: Kotler’s Diagram Pr oduct Through improved data innovation, SPC has given a methods for conveying new and novel items, which are planned to coordinate numerous other accessible items. Spot SPC can make another association place for their travelers/customers so the correspondence between them could be friendly, simple and with greatest effectiveness (Kotler 1997, p.114).Advertising We will compose a custom report test on Heritage Tourism and its Peculiarities explicitly for you for just $16.05 $11/page Learn More Price Pricing of items that SPC means to gracefully is huge in deciding the general deals volume. Advancement Carrying out advancement is one of the methods through which SPC can make shopper mindfulness (Kotler 1997, p.113). Expanded items Group visits are masterminded to visit St Paul Catacombs, and they are joined by an authorized visit control. There are blessing shops selling a few items. Besides, the vehicle frameworks at St Paul’s Catacombs have walkways for both the typical indiv iduals and the genuinely disabled. A Heritage trail evening visit includes visits, which are sorted out under various topics. Under a similar idea, the accompanying can likewise be examined. Individuals In this situation, travelers are the most significant part of the showcasing blend, an issue that the SPC needs to perceive. For example, the utilization of online the travel industry is fit for changing the elements on item/administration conveyance of the webpage. Procedure The issues identifying with the procedure include the channel through which SPC follows in conveying its items to clients. It likewise plots the different courses through which the client ought to follow to get the items (Kotler 1997, p.114). Partners Heritage Malta (HM) Heritage Malta assumes significant jobs, for example, the board, protection, translation and promoting (Garrold, Fyall, Leask Reid 2012, p. 1162). In addition, it keeps up the social legacy of the locales. Malta Tourism Authority (MTA) The Malta Tourism Authority (MTA) is a facilitator among itself and the populace. It is liable for directing gatherings with respect to the sites’ advancement and to execute the way of life safeguarding exercises. They additionally have educational diaries, which include significant information/worth to the locales (Visit Britain 2010, p.1). To this end, MICE conspire is held after the ERDF is finished, and afterward the previous is made accessible in SPC.Advertising Searching for report on interchanges media? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Visit Operators, MICE Section, Language Proper coordination between vacationer administrators and the Tourism Authority is likewise significant, in light of the fact that it builds the quantity of guests expected (Timothy Nyaupane 2009, p. 39).The visitor administrators likewise go about as publicists for the fascination (Visit Scotland 2010, p.1). Guests St. Paul’s Catacombs are visited by sightseers that have a place with various nations and societies. These regularly extend from nearby to global guests. Voyagers who visited St Paul’s Catacombs were 71,380 and 71,461 out of 2009 and 2008 individually (Heritage Malta Annual Report 2009, p.86). For example, here and there school understudies visit the destinations for instructive purposes. The quantity of guests remained at 1,043,643 and 1,068,420 of every 2009 and 2008, individually (Heritage Malta Annual Report 2009, p.86). Nearby Council and Neighbors The neighborhood chamber and neighbors were counseled to voice the ir conclusions on administrations, for example, power and waste. Therefore, a yearly occasion occurred, Rabat Arts Festival. Concentrating on the ERDF program, the nearby gathering was intended to give grants for holding occasions and work. The ERDF program would examine the consequences for the network concerned. As a feature of the ERDF programme’s objective of expanding availability frameworks, St. Agatha School’s natural edit/football ground would be utilized to get to the sepulchers. Media As a major aspect of the showcasing and publicizing program, Heritage Malta utilizes its site for deals and limited time crusades. Web based life, for example, facebook, you cylinder and twitters are utilized as connections for pulling in travelers. These connections likewise encourage web based shopping (Leask Yeomann 1999, p. 63). The site fuses different data booths, boards in the exhibition hall, data guides, sound aides, and intuitive CD, which are significant media for onl ine deals/advertising. Redistributing Outsourcing is utilized to ensure that the administrations are conveyed in a brief and auspicious way (Koetler 1997, p. 34). One of the territories where Heritage Malta has drawn in re-appropriating is cleaning. There is a redistribute contract whereby cleaning is accomplished for more than two hours consistently (Garrold et al. 2012, p. 1162). Legacy Malta has likewise drawn in Keeron temporary worker to manage security issues. The other warning bodies are the Maltese Commission for UNESCO and the Scientific Committee for the Megalithic Temples (Heritage Malta Annual Report 2009, p.10). For sure, it is essential to expand enough reconnaissance for the destinations (Hall McArthur 1996, p. 103). This suggests the EU assets can be looked for under the ERDF program to back such task the executives costs. Key Management issues at SPC Lack of income Inadequate income is a test to the Heritage Malta fascination. Income is produced from confirmation ch arges, recruiting, gifts, and intuitive CD. The gathered income is distributed among the showcasing, media, specialists, upkeep. Some portion of this sum is utilized for financing worker advantage costs. For example, 5,271,789 and 6,621,654 pounds for representative advantage costs were acquired in 2009 and 2008, individually (Heritage Malta Annual Report 2009, p.24). Different costs incorporate bank premiums adding up to â‚ ¬1,715 for 2009 and â‚ ¬6,819 for 2008 (Heritage Malta Annual Report 2009, p.25). Besides, the director’s charges measured â‚ ¬13,974 for 2009 and â‚ ¬37,645 for 2008 (Heritage

Use Leisure Time to Cope With Stress

Use Leisure Time to Cope With Stress Stress Management Management Techniques Relaxation Print Use Leisure Time to Cope With Stress By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on July 24, 2019 OJO Images/Getty Images More in Stress Management Management Techniques Relaxation Physical Techniques Time Management Effects on Health Situational Stress Job Stress Household Stress Relationship Stress Being busy people, most of us have at least some ambivalence about doing nothing. Most people carry a heavy load of responsibilities for work and family and need to remain productive. Our time is valuable, and we dont want to waste it. (Even when on vacation, many people not only structure their schedules and over-plan activities but bring work along with them as well!) Unstructured time, leisure time may feel like wasted time to many. Interestingly, however, sometimes we need to spend some idle time relaxing so that we can remain productive. Because too much of the wrong kind of unmanaged stress can lead to decreased motivation and even burnout, its important to find effective coping strategies for this stress and taking a break to do what feels like nothing can be a key to managing this stress. Leisure time helps us to cope with stressful days. Leisure Activities for Stress Relief There are several activities we may be drawn to during times of stress. We may think were just being lazy but sometimes we know what we truly need more than we realize; we all need a healthy balance between hard work and rest. Everyone needs some downtime so they can have the energy to keep working their hardest when they need to. The following activities can be restorative and can relieve stress so you can be at your best most of the time. Try one of these next time you feel the need to restore balance in your life with a little leisure and relaxation: Watch Television Many people think of watching television as a waste of time. And, to be sure, it is possible to waste hours upon hours a week watching t.v. and never run out of quality shows to watch. Too much television can cut into the time we have for regular-life activities, to be sure, but t.v. can be an effective stress relief option as well. It has been demonstrated that we get a lift in the mood by watching re-runs of our favorite shows, and this emotional lift can translate into a decrease in stress levels as well. Play Games When I suggest game-playing, I do not mean the games people play in relationships, of course; those can be much more stress than theyre worth. But other types of games can be wonderfully relaxing. (Yes, Im even recommending video games!) Online games connect us with our friends, people we enjoy but may not have the time to interact with as much as wed like. Strategic games keep us mentally sharp and can bring out creativity. Casual games can provide a mental break. And then there are board games and group games, perfect for a family game night! Whether you choose a quick game of solitaire or a night of games with friends, dont forget to play. Curl up With a Good Book Whether you choose a thriller, a tea-cozy mystery, or the latest book that all your friends seem to be reading (if your friends are readers), engaging with a good book is something that adults need to do more of and can be a wonderful stress management strategy. Reading is wonderful in that it can be done anytime there are a few spare minutes to be stolen, or the activity can take up an afternoon. The physical and emotional time-out that a good book provides, combined with the mental escape, are all great for helping us remove ourselves from whatever stressful situations we may be facing in life. So go ahead and relax with a good book, guilt-free! Do Nothing While many people find it more challenging at first, literally doing nothingâ€"thinking nothing, feeling nothing, doing nothingâ€"is a wonderful stress management tool that can be utterly transformative. Im talking about the practice of meditation. Allowing your mind to completely clear and remain clear is counter-intuitive, but relaxing both physically and emotionally. It takes some practice at first,  but the benefits include long-term stress relief and a reduction in reactivity to stress as well, among other benefits. Whichever strategy you choose, the point is that relaxing and spending time in leisure is not just a luxury, it is a necessity for a balanced, less stressed life. Enjoy it!

Essay on Corporate Wellness Programming - 1436 Words

Abstract Corporate wellness programming is on the rise for many American employers. Lifestyle choices such as smoking, sedentary behavior, poor nutrition, obesity, and stress account for more than have of premature deaths reported on yearly basis. Moreover, chronic diseases are prevalent amongst one third of working-age Americans, accumulating to over 75% of the nation’s annual health care cost. The constant increase in health cost has had a huge impact on employers. According to Udall-Bono Healthy Workforce Bill Offers Biz Important Tax Breaks (2007), in 2006, total annual health care spending is an estimated $2.2 trillion while the average employer medical costs increased 72 percent between 2002 and 2006. By 2014 our country’s total†¦show more content†¦In the past, employers focused on resources that would aid the treatment of employees that where sick or disabled, however due to reduced margins, global outsourcing, and the study increase of health cost this method is no longer efficient. Consequently, research shows most morbidity and mortality in relation to chronic illnesses can be prevented; the key to reducing employer health care cost is prevention. Hence, keeping healthy employees healthy through wellness programming will be the new method towards saving dollars associated with employee illness. Individual behavior and lifestyle choices such as poor diet, sedentary lifestyle, and tobacco use have presented the largest impact on the development of chronic conditions. Moreover, a high calorie diet combined with low physical activity commonly leads to excessive body weight which in turn causes obesity. Obesity is the main contributor of type II diabetes, congestive heart failure, stoke, and hypertension. Tobacco use, also contributes to these same diseases as well as cancer. Furthermore, many companies have begun developing wellness programs as a way of conquering the loss of dollars in employee illnesses and absenteeism. As stated in ROI- based Analysis of Employee Wellness Programs (2007 2). In reality, companies that have effectively developed a wellness culture also realize cost savings in reference to retention, recruitment, reputation and employee â€Å"presenteeism†Show MoreRelatedVirtualization And Virtualization1328 Words   |  6 Pagesimply that email or whatever else can be evoked when theyre required. At the point when the need is gone, they can be wiped from presence, liberating the host PC to run an alternate virtual machine for another client. 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Further, this cloud association empowers the client to acquire remote access to their indoor regulator through a cell phone or Web interface, and it likewise bolsters programming updates to the indoor regulator. Essentially with the Samsung SmartTV innovation, the TV utilizes an Internet association with transmit client seeing data to Samsung for investigation and to empower the intuitive voice acknowledgment highlightsRead MoreModule 5 : Communication Plan1248 Words   |  5 PagesModule 5: Communication Plan I. Introduction After an internal audit, it has been determined that a detailed communication plan could resolve many of our communications efforts with respect to the Recreation and Wellness Intranet Project. This communication plan will be used to define specific communication requirements for this project. This will outline how information will be documented and distributed to other team members and stake holders. 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How Appropriate Were The Various Sampling Design Decisions

Describe the sampling strategy. How appropriate were the various sampling design decisions? Sampling strategy is a focus on a smaller group to determine the conclusions of the larger population (Cooper Schindler, 2014, p. 338). In this instance, the McMahon Group employed both focus groups and mail surveys as strategies to gather information and the dual approach produced relevant and valuable data for researchers. Flexible and inexpensive, focus groups consist of six to ten participants (Hartman, 2004, p. 408). Additionally, a moderator guides the discussion among its panel members that allows researchers to observe real-time verbal responses and nonverbal cues (Hartman, 2004, p. 402; Cooper Schindler, 2014, p. 160). Focus groups moderators also have the ability to introduce new ideas to gain a greater understanding of concerns from respondents (Hartman, 2004, p. 402). However, a concern with focus group is the lack of anonymity due to the face-to-face participation. Also cost effective, the mail surveys specifically targeted the members and their spouses. Postal surveys can target specific people (necessary for the member and spouse data collection), and allow respondents the ability to answer the survey at their leisure. On the other hand, mail questionnaires are a slower data gathering method as compared to internet surveys (Hoonakker Carayon, 2009, p. 359). Similarly, the possibility of response-based error may occur if respondents do not correctlyShow MoreRelatedTeamwork Paper1195 Words   |  5 Pagestopic, which includes how a female employee is paid in comparison to a male employee. The pay-gap between the average pay of men and women has been an issue for the past decades. â€Å"The main explanations for the gap are occupational which confines women to the least well paid jobs and industries methods of pay determination which work against equal pay â€Å"(Doherty amp; Stead, p. 17). 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Domestic Violance Free Essays

string(52) " combines to give one conclusion to the hypothesis\." Essay preview UNIVERSITY DEGREE CRIMINOLOGY Research Proposal The purpose of this research proposal is to address the area of domestic violence in heterosexual relationships and why women find it difficult to leave abusive relationships. The proposal will start with a title which basically indicates what the report is about. There will be a literature review which covers the key literature used for the study; research questions for victims of domestic violence will also be formulated to aid the study. We will write a custom essay sample on Domestic Violance or any similar topic only for you Order Now The proposal will address the research design to be used as well as the methods of data collection and at the same time emphasis will also be placed on the appropriateness of the method chosen. As expected with every research the proposal will deal with possible problems that could be faced and how they will be addressed including ethical issues. The proposal will also address the timescale for this project outlining the research schedule and that should be concluded with a bibliography. Title: Women’s silence to domestic violence: why some do no leave abusive relationships. Hypothesis: People hold the view that women who choose not to leave those abusive relationships are passive. Aims of the investigation * To explore a range of social explanations for the causes of intimate partner violence. * To find out why women find it difficult to leave abusive relationships. * To develop an informative framework to victims of domestic violence and enlighten them on the policies of domestic violence. Context of study This proposed study is focusing on the data generated by social theorist on violence against women such as Bandura 19731who outline the reasons why some women find it difficult to leave abusive husbands. Hamilton ; Coates (1993)2 rightly stated that women who do not leave abusive relationships are often pathologized and blamed for their victimization. This is what generally happens and therefore the focus of attention is shifted from the wrongs perpetrated by the abuser to people viewing the abused as passive. Several theories have been put forward to try and explain why abused women do not leave their relationships for example that women tend not leave because they are economically dependant on the abuser3. Also Abbott, Johnson, Koziol and Lowenstein (1995)4 suggested that characteristics of the abuser such as charm may stop the woman from leaving the relationship. This research will pay particular attention to the current social assumption of women who do not leave abusive relationships are masochistic and are to blame for their situations5 and test out whether the theories put forward are still applicable in the modern day times. The research will address this issue and help correct this grounded view of victims of abuse and provide useful information on domestic violence policies and laws that could rescue victims. Literature Review Literature review is integral to this research; this will therefore focus on the research question and its importance. Attention will also be paid to where there are gaps in this field of research and how they will be addressed. It is also necessary to consider whether it is beneficial to fill these gaps and identify who has made an attempt to fill them. The importance of the research question is that it addresses the issue of intimate partner violence and how the violence is learned in the socialization of family life6 and why women tend not leave those abusive relationships. There has not been much focus on the type research that I am carrying out recently. Most of the theoretical data that I managed to get hold of was on information gathered in the early 1980s to mid 90s. Changes within the society as well as technology means that the above factors might not be as accurate as to why women do not leave their abusive husbands. Therefore my research is important in that fresh data from the twenty first century will be compiled and will give a clearer view of why modern day women still stay in violent relationships. It will also provide a change in the negative social assumptions society holds of women who stay in abusive relationships and provide a shift from these assumptions. Similar research has been carried out by Dunn, 19897 , he found that the main reason why women stay is due to lack of options to responding to violent partners as well as the lack of support from family members. Newman, 19938 also found that women see no point in leaving their relationships due to the lack of support by the very institutions that are supposed to provide assistance. The research aims to test this area and see whether it is still applicable. Carlson 19979 found that a history of violence tags along future emotional aspects which entrap women thus complicating the process of leaving an abusive partner. When combined the above factors have implications on how domestic violence is interpreted and the perceptions held on women in abusive relationships. Lastly the research aims to raise awareness on domestic violence, 2007-2008 statistics by the British Crime Survey found that domestic violence cases had increased compared to statistics from 199510. Methodology and research design Research design is used to refer to the stages and processes which connect research questions to data (Punch, 1998)11 therefore the design aims to connect the research with the data. I am going to use the triangulation method for this research12, and this is whereby more than one method is used to gather data. According to (Brannen, 1992)13 the use of more than one method is regarded as a complementary technique which means that problems associated with strategy may be compensated for by the strengths of the other. The other reason why I am using the triangulation method is that different methods are appropriate in different research settings and for collecting different types of data. Because my research is quite complex I found this to be the best way to get accurate research after which the results will be combines to give one conclusion to the hypothesis. You read "Domestic Violance" in category "Essay examples" The qualitative component of the research will employ semi-structured interviews and the quantitative component will use a postal self completion questionnaire. The complementary use of these methods is a professional and tried and tested methodology14. To start off the research the quantitative method I am going to use for is a postal self completion questionnaire. This is whereby the respondents answer questions by completing the questionnaire themselves. The questions will be closed questions and require the respondent to circle yes, no and don’t know (sample of questions attached). The purpose of this is to obtain a representative sample of women who will be of interest to the research who will then be called in for a semi-structured interview. The main reason for using the self-completion questionnaire is that they are considered as a way of recording values, attitudes and behaviours of the targeted population and the data is generated in a systematic manner by providing the respondents with the same questions and recording their responses in a methodical manner15 . Also they are reliable in that they eliminate the differences in the way the questions are phrased and how they are presented to the respondents. The questionnaire will record the respondent’s experiences of intimate partner domestic violence and find out basic background information on why women stay in abusive relationships. At this stage particular attention will be paid to ethical and safety issues that come with intimate domestic partner violence. The questionnaire will contain a statement assuring the respondents of confidentiality alongside a secret code number to ensure anonymity. ? I am aware of the drawbacks that come with this type of quantitative method which may include non response by some respondents. The questionnaire will include a covering letter explaining the aims of the research, its importance and why the recipient has been selected and most importantly it will feature guarantees of confidentiality. The questionnaire will be accompanied by a reply stamped addressed envelope and there will be a follow up on individuals who do not respond approximately three weeks after the first mailing16. This should improve the response rate and from then respondents will be called in for an in depth interview. For the qualitative component I am going to conduct semi structured interviews. The main advantage of using qualitative methods of research is that this type of research is concerned with understanding how people behave the way they do therefore it allows the subjects to give â€Å"detailed, richer† answers. This type of research also acts as a forerunner to other types of research for example quantitative research which may leave out valuable areas of research. I chose this type of method for the research because as highlighted it gives me a chance to exploit very detailed data which cannot be covered by quantitative analysis. It also uses subjective information therefore it is more representative of the women being studied. The interviews will be designed to have the pace be detected by the interviewee; the majority of the questions will be formulated in the interview which means that the interviewee is able to choose to talk about a subject that he/she feels emotionally comfortable with. The interviews will operate in an open framework and there will be two way communication between the interviewer and interviewee which paves way for the use of emotions, the interviewer can relate to what the interviewee has been through to some extent. At the same time since this is a sensitive subject procedures of ethics will be observed to ensure that the interviewees’ confidentiality is not breached. Ethical considerations Ethics are a set of moral standards by which people regulate their behaviour17 therefore it is the responsibility of the researcher to ensure that the research is carried out in an ethical manner. The British Sociological Association 2005 (BSA)18 set out guidelines which were to be followed by researchers when carrying out research. It is essential for my research that it is clearly stated to the interviewees that they are free to withdraw from the research process anytime and at the same time it is my responsibility that the interviewees are informed about what the research process entails and what the findings will be used for. As my research will be about the sensitive topic of domestic violence it is essential that I observe these guidelines, this benefits me as the researcher as well as the interviewees’ safety. Ellsberg ; Heise (2002)19 highlighted that the main ethical concern related to researching violence against women is the potential to inadvertently cause distress therefore to avoid causing distress the interviews will be structured in a way that the interviewee controls the subjects to be discussed therefore will be able to discuss issues they emotionally capable to. ? It is my ethical responsibility to ensure confidentiality of the participants is preserved, I will ensure that participants will not use their real names but instead they will choose a unique code which identifies them and if there is a need to pass on details to other researchers this will ensure that their identity is protected, this also extends to data that is electronically stored. I am also aware that due to the nature of qualitative research methods interviewees might find themselves divulging information that they might regret later (Lee, 2003)20 so to ensure confidentiality I will break the link between information provided and the interviewees, this way anonymity is retained. There will also be a consent form to come with the research; this will outline the interviewee’s rights to withdrawal at any time and assurances of anonymity as per BSA 2005. After the interviews take place, any information on relevant agencies and organisations will be passed on to the interviewees so that they get help when and if needed. 1 Bars to performance As with all research there will be obstructions to the ways in which the research is carried out as well as the way in which the data is accessed. A major problem might be that some women will not be willing to discuss issues of domestic violence for fear of retaliation by the perpetrator; the use of a confidentiality guarantee is aimed at assuring the interviewees. The use of triangulation means that the targets will be harder to achieve due to time constraints, therefore to combat this I will ensure that the research is carried out on a small scale and at the same time not putting accuracy in jeopardy. Time scale of research The research will take 6-9months to complete. Sending out of questionnaires will take place within the first fortnight of funding approval. The interviews are expected to take place after the data from the survey has been processed and this should be by the fifth month leaving time for results from the interviews to be processed. In conclusion what this research proposal has achieved is to do is highlight the elements of the research and the difficulties that are likely to be faced in the process. 1 Bandura, A. (1973), Aggression: A social learning analysis. Englewood Cliffs, NJ: Prentice Hall Hamilton, B. , Coates, J. (1993): Perceived helpfulness and use of professional services by abused women. Journal of family violence, 8, 313-324 3 Sullivan, C. , Tan, C. , Basta, J. , Rumptz, M. , Davidson, W. (1992). An advocacy intervention program for women with abusive partners: Initial evaluation. American Journal of Community Psychology, 20 309-332 4 Abbott, J. , Johnson, R. , Koziol-McLain, J. , Lowenstein, S. R. (1995). Domestic violence against women: Incidence and prevalence in an emergency department population. Journal of the American Medical Association, 273(22), 1763-1767 Walker, L. E. (1984), The battered woman syndrome, New York: Springer 6 Kalmuss, D. (1984). The intergenerational transmission of marital aggression. Journal of Marriage and the Family, 46, 11-19 7 Dunn, L. L. (1989). The lived experience of fear in battered women. Unpublished Doctoral dissertation, University of Alabama at Birmingham 8 Newman, K. (1993). Giving up: Shelter experiences of battered women. Public Health Nursing, 10(2), 108-113 9 Carlson, B. E. (1997). A Stress and coping approach to intervention with abused women. Family Relations, 46, 291-298 10 Home office statistics, http://www. omeoffice. gov. uk/rds/pdfs08/hosb0708summ. pdf 11 Punch, K. F. (1998) Introduction to Social Research: Quantitative and Qualitative Approaches. London: Sage. 12 Jupp, V . (1989) Methods of Criminological Research. London 13 Brannen, J. (1992) Mixing Methods: Quantitative and Qualitative Research. Aldershot: Avebury 14 Sayer, A. (1992) Method in Social Science: A Realist Approach. London: Routledge 15 Crow, I. , Semmens, N (2008) Chapter 5: Research by Reading In Researching Criminology, ed. Crow, I. , Semmens, N Maidenhead, Open University Press, pp. 81-99 16 Bryman, A. (2004) Social Research Methods, Second Edition: Oxford University Press, New York 17 Lee-Treweek, G. (2000). Danger in the field: risk and ethics in social research. London: Routledge 18 British Sociological Association, Statement of Ethical Practice: www. britsoc. org. uk/about/ethic. htm 19 Ellsberg, M and Haise,L(2000), Bearing Witness: Ethics in domestic violence research, LanceT,Vol 359:1599-1604 20 Lee, R. M. (1993) Doing research on sensitive topics. SAGE. 21 Arksey, H. , Knight, P. (1999). Interviewing for social scientists: An introductory resource with examples. London : Sage How to cite Domestic Violance, Essay examples

The Beliefs of the People at Qumran an Example of the Topic Literature Essays by

The Beliefs of the People at Qumran The writers also display a belief on the second coming of the Messiah such as the Rule of the Congregation or Messianic Rule and in the Temple Scroll of an era immediately preceding the Messianic age. For he will honour the devout upon the throne of eternal royalty, freeing prisoners, giving sight to the blind, straightening out the twisted. Ever shall I cling to those who hope. In his mercy he will judge, and from no-one shall the fruit (of) good deeds be delayed, and the Lord will perform marvelous acts such as have not existed, just as he said for he will heal the badly wounded and will make the dead live, he will proclaim good news to the meek give lavishly to the needy, lead the exiled and enrich the hungry. (DSS: 4Q521 II 713) People Usually Tell EssayLab support: How much do I have to pay someone to make my essay today? Specialists advise: Writing Essay Papers Is Easier With Us English Essays For Sale Essays Online For College Cheapest Essay Writing Service Cheap Essays Not Plagiarized This sums up the role of the Messiah according to the Qumran texts that portray the Messianic prophecy and the work the Messiah has to do. Apart from the prediction of a promised Messiah, Ringgrens theory of Messianism is borne out of a king ideology concerning the relationship of Israel to the world. A point of contention is supplied by Bentzen (1970:48) that interpreted the above passage as less soluble if scholastic reviews will ever arrive at an answer relating to the church itself. Need essay sample on "The Beliefs of the People at Qumran" topic? We will write a custom essay sample specifically for you Proceed You, O God of our fathers, we bless your name forever! We are a people...You have established a covenant with our fathers and confirmed it with their descendants through the appointed times of eternity. In all your glorious fixed times there was a memorial of your...in our midst for the help of the remnant and the preservation of your covenant...Who is like you according to power, O God of Israel! (The War Scroll 13: 7-8, 13) Ringgren (1963: 60-67)also provided that God has given a special illumination to the Teacher of Righteousness to find in the scriptures the true and hidden meanings which emphasizes the events at the Qumran community: to the Teacher of Righteousness, God made known all the mysteries of the words of his servants. that righteousness have been predetermined to a life according to Gods will, whereas punishment befalls the wicked because they themselves have done what is evil. In Ringgren this indicates that punishment is an important act and appropriate for wickedness (1963: 73-74). This also asserts a reference that the Qumran society are controlled by disciplinary laws and committed to a sectarian self-definition with possibility of disobedience within its ranks. Philosophy of the group The writers of the Dead Sea Scrolls are apparently a conservative group within Judaism who believed in a sovereign being and are deeply monotheistic. The organization of this group is tight which appears to refer to a male celibate group that could more or less be related to the Essenes, in general for the practice of celibacy or sexual abstinence is a preparation for encounter with God that is considered as an extension of the rules for priestly purity to the whole community. From the God of Knowledge comes all that is and shall be. Before ever they existed He established their whole design, and when, as ordained for them, they come into being, it is in accord with His glorious design that they accomplish their task without change. The laws of all things are in His hand and He provides them with all their needs. He has created man to govern the world, and has appointed for him two spirits in which to walk until the time of His visitation: the spirits of truth and injustice. Those born of truth spring from a fountain of light, but those born of injustice sprint from a source of darkness. All the children of righteousness are ruled by the Prince of Light and walk in the way of light, but all the children of injustice are ruled by the Angel of Darkness and walk in the ways of darkness. (DSS: 1QS 3:15-21) The text provides an insight of the beliefs of the congregation as an organization that strives to maintain a tight disciplinary regime (Davies, Brooke and Callaway: 2002; 89). Josephus, without endorsing the Essenes as the writers of the Dead Sea Scrolls stated that the Essenes believed in the decree of fate and view predestination as a belief in Fate. For him there were three schools of thought among the Jews, that of the Pharisees, Sadducees and Essenes. The Pharisees believe that certain events are the work of fate but not everything; the Sadducees do not want anything to do with fate as human actions are not according to fate; while the Essenes declare that fate is responsible for all things(Antiquities 13:171-173). ...the sect of the Essenes affirms that fate governs all things, and that nothing befalls men but what is according to its determination.(Flavius Josephus, Antiquities of the Jews, Bk XIII, Ch V, Sn 9) Although there is no discernible pattern in this arrangement of the Hymns, these poems stress also the lowliness of humans compared to the power of God and Gods plans for the future spinning out the groups view in predestination. You alone did [create] the just and establish him from the womb for the time of goodwill, that he might listen to your covenant and walk in all your ways, and that [You might show Yourself great] to him in the multitude of Your mercies, and enlarge his straight soul to eternal salvation, to perpetual and unfailing peace. You will raise up his glory from among flesh. But the wicked You did create for [the time] of Your [wrath], You did set them aside for the day of slaughter, for they have walked in a path which is not good. They have despised Your covenant and their souls have loathed your [truth]; they have taken no delight in all Your commandments and have chosen that which You hate. For according to the mysteries of Your wisdom, You have ordained them for great chastisements before the eyes of all Your creatures, that [for all] eternity they may serve as a sign [and a wonder] and that all men may know Your glory and Your tremendous power. (1QH 7:14-21) Davies (2002:92) also pointed out this scroll as recognition of an explicit war between good and evil that is clearly linked with 1QS I 7-9 which proves the coherence that amplifies the Qumran laws in rational sequence on their beliefs of predestination. The groups strict and moderate views of predestination, is determinedly expressed in the Rule of Community, War Scroll and Thanksgiving Hymns. This distinguishes their doctrines that cannot be traced with any Jewish group except most probably the Essenes (Josephus, Antiquities 13.171-173). Moreover, there is another order of Essenes, who agree with the rest as to their way of living, and customs, and laws, but differ from them in the point of marriage, as thinking that by not marrying they cut off the principal part of human life, which is the prospect of succession; nay, rather, that if all men should be of the same opinion, the whole race of mankind would fail. However, they try their spouses for three years; and if they find that they have their natural purgations thrice, as trials that they are likely to be fruitful, they then actually marry them. But they do not use to accompany with their wives when they are with child, as a demonstration that they do not many out of regard to pleasure, but for the sake of posterity. Now the women go into the baths with some of their garments on, as the men do with somewhat girded about them. (Josephus, War of the Jews, II, VIII, Sn 13) In comparison with other groups, existent during the period, the Essene practice most likely coincides as the writers of the Dead Sea Scrolls. The internal factors point out to their belief in predestination and in the afterlife. Among the other existing Jewish sects of the period, the Essenes were the only ones who do not use oil; careful about bodily functions and practiced celibacy. Josephus and Pliny and the Jewish philosopher Philo all describe the Essenes as celibate which is their most arresting trait. Though the scrolls contain no command to be celibate; on the contrary, numerous passages presuppose the opposite, that the group members will be married (Wise, Abegg, Jr.and Cook, p.24). With all the beliefs they writers of the Dead Sea Scrolls place great importance on the priesthood and the temple, for the Qumran texts, righteousness and knowledge will conquer the world wiping out all forms of evil. Although the texts provided that true sages are patient and focus on the eternal secrets and roots of wisdom in contrast to magicians and soothsayers, the text provided for a group of selected individuals to govern the law for the group as an authority for the community. In the Community council (there shall be) twelve men and three priests, perfect in everything that has been revealed about all the law to implement truth, justice, judgment, compassionate love and unassuming behavior of each person to his fellow to preserve faithfulness on the earth with firm purpose and repentant spirit in order to atone for sin, doing justice and undergoing trials in order to walk with everyone in the measure of truth and the regulation of time. (DSS: 1QS VIII 14) In its entirety, the sacred texts provided by the Qumran community enables us to understand religion and its perspectives without necessarily providing an argument for Christianity and Judaism. The teaching of both religion corresponds to the written texts by the Qumran that calls for a unification of all religion and beliefs. Works Cited Ringgren, Helmer.(1962). The Faith of Qumran: Theology of the Dead Sea Scrolls. Philadelphia: Fortress press. Wise, Michael, Abegg, Jr., Martin and Cook, Edward. (1996). The Dead Sea Scrolls: A New Translation. Canada: Harper Collins. Josephus, Flavius, & Whiston, William. (trans.).(2001). The Antiquities of the Jews. New York, Globusz Publishing. Josephus, Flavius. War of the Jews. Bentzen, Aage, Anderson, G.W.(eds).(1970). King and Messiah, 2d. ed. London: Lutterworth Press. Davies,Philip, Brooke, George and Callaway, Phillip.(2002).The Complete World of the Dead Sea Scrolls. New York: Thames and Hudson. Martinez, Florentino Garcia, & Watson, Wilfred, G.E. (trans.). (1996). The Dead Sea Scrolls Translated: The Qumran Texts in English. Wm. B. Eerdmans Publishing.