How Appropriate Were The Various Sampling Design Decisions

Describe the sampling strategy. How appropriate were the various sampling design decisions? Sampling strategy is a focus on a smaller group to determine the conclusions of the larger population (Cooper Schindler, 2014, p. 338). In this instance, the McMahon Group employed both focus groups and mail surveys as strategies to gather information and the dual approach produced relevant and valuable data for researchers. Flexible and inexpensive, focus groups consist of six to ten participants (Hartman, 2004, p. 408). Additionally, a moderator guides the discussion among its panel members that allows researchers to observe real-time verbal responses and nonverbal cues (Hartman, 2004, p. 402; Cooper Schindler, 2014, p. 160). Focus groups moderators also have the ability to introduce new ideas to gain a greater understanding of concerns from respondents (Hartman, 2004, p. 402). However, a concern with focus group is the lack of anonymity due to the face-to-face participation. Also cost effective, the mail surveys specifically targeted the members and their spouses. Postal surveys can target specific people (necessary for the member and spouse data collection), and allow respondents the ability to answer the survey at their leisure. On the other hand, mail questionnaires are a slower data gathering method as compared to internet surveys (Hoonakker Carayon, 2009, p. 359). Similarly, the possibility of response-based error may occur if respondents do not correctlyShow MoreRelatedTeamwork Paper1195 Words   |  5 Pagestopic, which includes how a female employee is paid in comparison to a male employee. The pay-gap between the average pay of men and women has been an issue for the past decades. â€Å"The main explanations for the gap are occupational which confines women to the least well paid jobs and industries methods of pay determination which work against equal pay â€Å"(Doherty amp; Stead, p. 17). 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